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This course explores the complexities of handling communication in challenging situations, specifically crises. It provides theoretical insights into different crisis typologies and communication strategies, emphasising practical application through real-life case studies, examples, and exercises. The curriculum covers various aspects, including reputation management and stakeholder identification (in crises) as well as issues management. Additionally, the course includes discussions on branding practices, online and digital communication. (Please note that this seminar is taught in English).
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Studierende nach PO 2021
Bitte beachten Sie, dass die Prüfungsanmeldung in dieser Veranstaltung grundsätzlich nur möglich ist, wenn die folgenden Module zum Zeitpunkt der Prüfungsanmeldung erfolgreich abgeschlossen sind.
Strategische Kommunikation (KW-TG-SK)
Wissenschaftliches Arbeiten (KW-SQ-WA) |
